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88 Million Reasons to Participate in
Small Business Saturday® on November 28

Last year, 88 million people showed up to Shop Small® on Small Business Saturday1.
This year could be even bigger, which can mean more traffic through your doors.
It's your day, make it special
As an American Express Small Merchant you can learn about a range of tools and marketing materials to help your business stand out during this year's Small Business Saturday, and year round.
In 2014, digital banner ads were displayed more than 145 million times, with an average display of 8,000 times per ad.2
Targeted Online Ads
Create personalized online ads that will appear on websites like and, targeted to customers in your service area. Deadline to apply for the next advertising cycle is November 16, 2015.
Update your info so customers can find you.
Be a part of 8 million searches and 2.4 million unique visitors.3 The Shop Small® Map lets customers easily locate American Express Card accepting merchants like you. American Express sends Card Members to the Map and recommends Merchants both nearby, and wherever Card Members travel.
Update your business info on the map4
• Your Business Name, Address & Hours
• Links to your Yelp, Twitter, Facebook and more
The Shop Small Map features qualifying American Express Card accepting Small Merchants.5 If you recently signed up to accept American Express Cards, please allow up to 7 weeks for your business to appear on the map or online directory.
Inspire your customers to show up for things they love, the community they call home, and the money that can stay in the community when they #ShopSmall
1. Plan Early
Confirm your business information is accurate so that customers can find you on the Shop Small® Map. And, you can take advantage of free Event Guides and other marketing materials to help make the most of your Small Business Saturday.
2. Build Buzz Before the Day
Learn about free online ads and marketing materials, to help drive awareness for your event and help bring customers through your door.
3. Make your Shop Irresistible
Give your customers even more reason to Shop Small with you by dressing up your store and celebrating the day with an in-store event.

Have Questions About Shop Small? Go to FAQs

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1The statistic cited was based on the Small Business Saturday Consumer Insights Survey conducted anonymously by independent marketing performance specialist, Ebiquity, in 2014 among a nationally representative sample of 2,682 males and females 18 years of age or older. That sample was collected using an email invitation and an online survey and has an overall margin of error of +/- 1.9%, at the 95% level of confidence.
2Does not represent actual number of times any given ad was displayed. The 8,000 number represents the result of dividing the aggregate of the 145 million+ times ads were displayed by the total number of ads. American Express cannot guarantee the number of times any ad may be displayed. The number of times a particular ad will be displayed will depend on many factors, which may differ from program to program.
3Omniture reporting: July 2014 - July 2015
4The Shop Small Map and online directory only feature qualifying American Express® Card accepting small merchants. Online-only businesses can be found in the online directory. American Express reserves the right to decline any update to a merchant's customer facing information if it contains inappropriate content. If you recently signed up to accept American Express Cards, please allow up to 7 weeks for your business to appear on the map or online directory.
5Qualifying merchants are those located within the 50 United States, District of Columbia, American Samoa, Armed Forces Pacific, Federated States of Micronesia, Guam, Marshall Islands, Northern Mariana Islands, Palau, Puerto Rico, and the U.S. Virgin Islands that have 25 or fewer locations and meet certain American Express annual charge volume requirements. Businesses in the following industries are excluded: government agencies, public administration, charities, non-profits, trade associations, shopping property management companies, direct sellers, and political organizations. Franchise brands with more than 100 total stores or more than 20 corporate-owned stores are excluded. Businesses that accept American Express Cards solely through a third-party payment aggregator or affiliate are excluded. American Express reserves the right to modify the qualification criteria.